FifthColor is a data-driven, creative marketing agency. We have all the experts under one roof in strategy, design, marketing, website development, and asset production giving us an unmatched advantage coupled with the ability to provide faster turnarounds.
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They are comfortable not having only one way of being themselves.
They want brands to be authentic and not self self-serving
They are comfortable not having only one way of being themselves.
They want brands to be authentic and not self self-serving
% that are personally taking action to help address climate change in the last year.
Coronavirus had a huge influence on their demand for sustainability.
They are most likely to make a purchase decision based on values and principals.
75% prefer to purchase sustainability rather than buying brand names.
Coronavirus had a huge influence on their demand for sustainability.
They are most likely to make a purchase decision based on values and principals.
75% prefer to purchase sustainability rather than buying brand names.
% that are personally taking action to help address climate change in the last year.
To align with our findings, messaging should follow the specific hierarchy of
Gen Z accounts for over 60% of TikTok users.
Labelled the first “digital natives” by McKinsey and Co., but also known as the TikTok generation, most members of Gen Z are now in their mid-20s and are generally tech-savvy and accustomed to making informed purchasing decisions.
User are 27.4 times more likely to click-through online video ads than standard banners.
Gen Z accounts for over 60% of TikTok users.
Labelled the first “digital natives” by McKinsey and Co., but also known as the TikTok generation, most members of Gen Z are now in their mid-20s and are generally tech-savvy and accustomed to making informed purchasing decisions.
User are 27.4 times more likely to click-through online video ads than standard banners.
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